This Week at StartMeeting: Interop

 

 

 

We have been missing in action for a while, but are back to share with you all the great things we have in the works here at StartMeeting.com.

This week we are exhibiting at the IT Conference and Expo, Interop in Las Vegas!  Our sales team in on the floor introducing StartMeeting to all the attending IT decision makers.

This is our first year at this show and so far the outcome has been great.  If you are in Vegas and happen to be attending, stop by booth number 2368 to check out how StartMeeting can help you share better!

Come back next week, we’ll share photos and the outcome of the Interop Conference and Expo. Also, we have been working hard on a number new features to StartMeeting! We can’t wait to share them with you soon.

Image source: Interop

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Best Practices for Working With Remote Colleagues

Working with remote teams is a reality for many of today’s modern businesses. Impeccable organization, collaborative tools, and strong communication are the keys to keeping your projects on track. Use these best practices for collaborating with your long-distance colleagues:

Regularly communicate your organization’s vision and goals with every member of your team. When distant employees understand the overarching business goals, it helps to motivate them, keep their work on track, and create a sense of shared purpose.

Set clear ground rules with every member of the team by deciding what times each person should be available to contact. If colleagues are in different time zones, make sure everyone knows what time is acceptable to call and what is not.

Create a communications routine. Check in one-on-one and as a team each week or as often as needed. A regular routine helps keep everyone in the loop and address issues and questions in a timely fashion.

Foster camaraderie. Don’t always limit the conversation to work-related topics, but ask your colleagues about their interests and activities outside the office. Before or after each meeting, let everyone chat about what’s going on in their lives. If your team members are able to bond with each other on a deeper level, it could improve their group performance.

Take advantage of technology. Teleconferencing and screen-sharing technology are especially helpful in connecting with colleagues across distances. Screen sharing, as well as tools like Google Docs, allow for real-time, virtual collaboration.

Set project milestones and follow-up. Make sure your colleagues know what you expect from them, and let them know if they are meeting or falling behind your expectations.

Regularly solicit feedback. Ask your colleagues for feedback on the way you collaborate. Are you communicating too much or too little, or should you use voice conferencing more often than email? Make adjustments as needed to help improve collaboration.

If your organization is working with long-distance colleagues for the first time, expect to experience a learning curve. These work relationships are not traditional, but every industry needs to adapt as telecommuting becomes increasingly commonplace.

 

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Avoiding Common Crowdfunding Pitfalls

Crowdfunding can provide quick access to capital from an engaged group of investors. Here are some tips to avoid common crowdfunding pitfalls so you can make the most of your raised investment.

Pitfall #1: Lack of a plan

John Vaskis from the crowdfunding platform Indiegogo has said, “Crowdfunding is not panhandling.” Preparation is needed to ensure a successful campaign. Research which platform is best suited to your needs, create a complete and compelling presentation, and have a solid plan in place for going live with your product, idea, or venture (along with the supporting metrics).

Pitfall #2: Set goals too low or too high

Setting your crowdfunding goals can be crucial, especially with all-or-nothing platforms like Kickstarter. Know that few projects are rewarded with crazy amounts of money like the Pebble Watch. Assess your financial needs and determine what amount will comfortably get you to where you want to go over a specified time period.

Pitfall #3: Weak narrative

Successful crowdfunding comes from getting investors to believe in your story and be willing to help. To do so, you need to make an emotional connection with them through a strong and persuasive narrative. Use video storytelling to define what your business is, convey what you are trying to accomplish, demonstrate why investors should care, and how your amazing venture can come to fruition with their help.

Pitfall #4: Too few “first followers”

Studies show that crowdfunding campaigns which get past the 30% funding milestone—the estimated threshold when investors outside immediate networks start to chip in—have a much higher chance of successfully meeting their goals. This means getting friends, family, colleagues, etc. to invest right when you launch and help spread the word is crucial in helping you get out of the gates strong and attract others with your success.

Pitfall #5: Insufficient marketing

You need a highly interactive and integrated marketing campaign to successfully raise crowdfunding. Even before you launch, you should build interest, gather a sizeable following, and make it clear you are looking for financing. During your campaign, tap into social media, press releases, online forums or blogs read by your target audience, and personal networks to encourage interested investors into action.

Pitfall #6: Poor rewards or incentives

While friends and family may not mind supporting you without rewards, most investors expect something back in return. Make sure you offer rewards and incentives that are commensurate with their donation level, such as discounts, perks, t-shirts, CDs, free events, etc.

Pitfall #7: Radio silence

Not surprisingly, investors want to know where their money is going, so it is a good idea to constantly update your audience on how funds will be allocated, how much has been raised, and the progress of your project. Engage and reach out to current and potential investors throughout the life of your crowdfunding campaign to keep the buzz going.

Pitfall #8: Not revisiting investors

Do not be afraid to ask investors who have already donated to your campaign to give more money. They have already shown an interest and willingness to commit to your project. However, before you reach out to them, demonstrate the progress you have made and let them realize how important their contribution is in making turning your idea into a reality.

Sources:

http://www.gamesindustry.biz/articles/2012-09-27-indiegogo-the-best-practices-for-crowdfunding

http://www.techbusy.org/crowdfunding-follies-that-can-ruin-your-campaign/

http://gigaom.com/2012/06/28/analyzing-kickstarter-what-succeeds-by-how-much-and-how-often/

http://smallbizla.org/2012/10-tips-for-crowdfunding-your-business-may-2012/

 

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Study Shows Video Conferencing Could Save the Government $8 Billion

We already know that video conferencing is a great way to reduce costs. Now, a study by the Telework Exchange shows that Federal workers could save up to $8 billion annually by using video conferencing.

The report suggests that even a 50% adoption rate of video conferencing by federal employees would result in 3.5 hours per week in productivity savings, or about$8 billion per year. 92% of survey respondents said increased video conferencing would save tax dollars, and 84% of respondents expect video conferencing usage to increase in the next 5 years.

startmeeting video conferencing
Regarding the benefits of video conferencing, 78% said the biggest advantage is reduced business travel, with respondents estimating that greater adoption could save over 30% of federal agencies’ overall travel budget, amounting to $5 billion.Other noted benefits include improved collaboration, reduced carbon footprint, and better work-life balance.

Additionally, 73% believe that video conferencing would help rein in project timelines, which could further save costs and improve efficiency.

However, 76% said their agencies were not using video conferencing to the fullest extent, citing barriers that include the lack of available conferencing, network or bandwidth limitations, lack of awareness of benefits, technology costs, incompatible video conferencing platforms, and a lack of manager buy-in.

Video conferencing and other collaboration tools help to visually connect coworkers without requiring travel or time away from the office. Cindy Auten, the general manager of the Telework Exchange, notes that, “Since the passage of the Telework Enhancement Act of 2010, we have seen an incredible change in how government is working together remotely. We are riding the wave of mobility and must arm Federal workers with the right tools to get the job done in the best way possible. It best enables cooperation and teamwork in these mobile times.”

Read the full report from Telework Exchange.

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Educational Webinars: A Powerful Tool for Marketing and Lead Generation

webinarHosting an educational webinar is a great strategic marketing move for your organization. Not only can you showcase your thought leadership, but you can also spread brand awareness and generate leads. Read on for recommendations on the best way to plan, promote, and execute a successful webinar.

Preparation

Research your target customer base to determine which topics would be most valuable and interesting to them. Whether a webinar is free or charges a price, consumers will only take the time to attend if they feel strongly that the information might benefit them.

Choose the date of your webinar wisely. Stick to mid-week days, since Mondays and Fridays are popular days for work meetings and vacations. If you’re trying to reach viewers on both the East and West coast, try to air your webinar between 1pm and 4pm EST.

Start promoting your webinar several weeks in advance to build momentum. Email your organization’s contacts or a targeted list of potential attendees to get the word out. Post information about the webinar on your Facebook page and/or Twitter feed, and advertise on relevant industry websites or blogs. Even if your webinar is free, consider requiring that participants register before they can attend. This is an effective way to collect names and email addresses that you can use for your sales and marketing efforts later on.

Several days before the webinar, take the time to make sure you’re comfortable with your teleconference technology and are able to use all the available tools and features. Practice your presentation with colleagues to get their feedback. Record yourself or do a test broadcast so you can find out what you sound like and how your presentation appears on screen. This will ensure that your presentation goes smoothly once you’re in front of a live audience.

Presentation

Keep your presentation to about 20 minutes, which is the average attention span of an adult. Leave 10 minutes at the end for Q&A with your audience.

Structure your presentation around the advertised topic, not around a sales pitch or information about your organization. If you provide unique and valuable insights that benefit your audience, they will continue to look to your organization for high-quality content and expertise.

During the presentation, use visual aides to capture your audience’s attention, such as infographics, video, photos, animation, and web demos. Some webinar technologies allow you to engage your audience with quizzes, polls, and a chat feature.

Post-Presentation

At the end of the webinar, thank your participants for their time and follow up via email with a survey to get their feedback. Provide them with your contact information should they have additional questions or comments.

Make a recording of your webinar available on your website, Facebook, or blog for people who weren’t able to attend. Send your attendees another email several days after the event with links to the recorded webinar, information about future events, or additional educational resources.

Be sure to review and integrate the feedback you receive to make your next webinar even more successful.

Are you interested in hosting a webinar for your organization? StartMeeting offers audio conferencing, screen sharing, and meeting recording for events with up to 1,000 attendees. Learn more about our free and low-cost features on our website.

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Managing Brand Negativity on Your Social Networks

Social media is a very powerful marketing tool, but the conversational nature of social networks can make it difficult for organizations to maintain control of their brand. If your organization has profiles on social networking sites, be prepared to receive both positive and negative feedback from consumers. While social networking sites can open your organization to criticism, they also serve as very effective vehicles for managing customer complaints and improving your brand’s reputation in the process.

If someone has posted negative comments about your organization on one of your social profiles, take proactive steps to address and defuse the situation. Have a social media response plan in place so that anyone managing your profile is empowered to respond promptly and appropriately.

A good social media response plan should include protocols for interacting with consumers whether they’re complaining, attacking, or providing constructive criticism. If your organization has a customer service team, work with them to craft some stock responses.

While it’s helpful to have stock responses in place, your team should feel free to personalize the messages so that they’re more authentic. Oftentimes, angry or disappointed consumers just want to know that their complaints have been understood and acknowledged.

Most social networks offer ways for brands and consumers to interact privately, which is especially important if a consumer needs to share personal information in order to have his or her problem resolved. Acknowledge the consumer’s question or complaint publicly so that other fans and followers can see that it was addressed, then invite the consumer to send a direct message on Twitter or a private message on Facebook.

When a consumer posts constructive criticism, thank the person who posted it. Publicly acknowledging feedback shows that you are open-minded and care about what the community has to say. On the other hand, users who post personal attacks, obscenities, unfounded accusations, or spam should either be deleted or blocked from the page.

Social media lets you shape your organization’s public persona. Your reaction to negative feedback is an opportunity to showcase your good customer service and your dedication to consumers. For this reason, it’s also important to respond to positive feedback. By acknowledging and thanking your vocal advocates, you can improve engagement and boost brand loyalty.

There are several free or low-cost applications that can help you monitor mentions of your organization and keep track of conversations. Consider using basic community management software, like Hootsuite, Tweet Deck, Sprout Social, or Social Mention.

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Six Ways to Motivate Your Volunteers

Your volunteers are the lifeblood of your organization. Keep motivation high and show your appreciation with these great ideas.

1. Make volunteers feel included. As soon as volunteers join your organization, introduce them to other volunteers and staff so they get to know everyone. As they feel settled in the organization, ask their opinions or involve them in the decision-making process when possible, so they feel personally invested in the project.

2. Provide volunteers with the right motivation. Volunteers join your organization for different reasons. Some are motivated by the greater cause, while others are interested in making friends or learning new skills. Ask your volunteers what they are looking for, and give them positions or responsibilities that will support their goals.

3. Provide proper training. Make sure your volunteers have the knowledge they need to succeed at their task or position. If volunteers are saddled with tasks beyond their capabilities, they may become frustrated or burn out more quickly. Experienced volunteers can be a great resource for training and support.

4. Offer volunteers flexibility. Many of your volunteers will have full-time jobs in addition to working for your organization. Be mindful of your volunteers’ other time commitments, and do your best to set up a tailored schedule.

5. Share accomplishments and milestones. Volunteers want to know they are making a difference. Keep them updated on progress toward your organization’s goals, and share achievements and success stories. Let them see how their contribution is translating into real results.

6. Reward and recognize volunteers. Give your volunteers personal praise and public thanks so they feel acknowledged for the hard work they are doing. Recognize seasoned volunteers by offering them more important responsibilities, such as leadership positions. And don’t forget— all volunteers appreciate free food and refreshments or a celebratory party now and then!

Not every organization can afford a large workforce, but volunteers of all experience levels can contribute to your success. All they need is a little direction and a lot of appreciation!

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Fundraisers: How to Host a Profitable Event

Fundraising events are a great way to bring in large donations and publicize your organization. However, throwing an event that is both fun and profitable is no easy task. Successful event planners understand that the bulk of the work, from strategizing to budgeting to marketing, occurs before the event.

Improper budgeting and goal setting can result in a fundraising event that only breaks even or, worse, costs more money than you raised. Your budget and financial goals should be detailed and realistic. Account for all estimated costs, including the cost of supplies that might be donated, such as food or equipment. Be conservative in your donation estimates, and consider padding your budget by 5-10% for unexpected and last-minute costs.

volunteers at a fundraising event

A successful fundraising event is impossible without volunteers, sponsors, and guests, so it’s important to reach out to the community, businesses, friends, and colleagues early on. Sell people on the purpose of your fundraiser, and explain why participating or donating can benefit them. It also helps to offer incentives—such as a pizza party for your volunteers, recognition for your sponsors, and prizes and entertainment for your guests.

The right sponsors can provide prizes, catering services, venues, equipment, publicity, and more to offset the costs of hosting the event. Sponsors with good name recognition can also help you attract a bigger crowd. When soliciting sponsors, describe the benefits of participating in the event, and show how sponsorship can align with their business goals and brand.

On the day of the event, make sure that your team of staff and volunteers are well organized and understand exactly which tasks they’re responsible for. When your guests arrive, provide them with variety of ways to donate, including raffles, auction items, secure donation boxes, and so on.

When your event is over and the cleaning crews have returned the venue to its original state, take stock of what you’ve accomplished. Determine the event’s return on investment by comparing your total donations with your total expenses. Then, send thank-you cards to donors, volunteers, and sponsors to let them know you appreciate their support. If you give due recognition to both volunteers and business sponsors, you’ll form partnerships that you can tap for future events.

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How to Conduct Effective Teleconference Meetings

Conference calls are great when face-to-face meetings are not possible. But when you are working with people over the phone rather than in person, there are some unique challenges.

Here are 7 tips on conducting effective teleconference meetings:

1. Prepare ahead of time. Make sure all participants know the number to call and send them the agenda and all necessary reports or other materials a day before the meeting. This gives participants time to get familiar with the agenda so they are able to prepare comments or questions.

teleconference meeting2. Announce yourself. Have speakers announce who they are prior to talking if there are several participants on the call. Trying to discern voices over the phone can be difficult, which makes it hard to attribute who said what.

3. Take notes. Write down action items, questions, issues, and other important points during the call. It can be hard to remember exactly what was said after the meeting is done, so notes come in handy for referencing. Also, write down any comments or questions that come to your mind during the meeting, so you can raise them when it is your turn to speak.

4. Use mute. Sounds can be highly distracting on a conference call, so encourage everyone to use mute when they are not speaking. This ensures you can hear each other – and not clacking keyboards or background conversations.

5. Do check-ups. When on teleconference calls, the usual visual cues such as nodding, head-shaking, or looks of confusion are missing. To make sure everyone is on the same page, ask once in a while, “Does everyone agree with this solution?”

6. Keep the meeting on track. Everyone’s time is valuable, so it is important to keep the meeting moving along and cover all the agenda items. If one issue is taking too long to discuss, and it does not involve everyone on the call, have those who are involved address the issue on a separate phone call after the meeting.

7. Summarize the meeting. Review actions items and other important takeaways at the end of the meeting, and make sure all participants know what the next steps are. Send out meeting notes immediately following the end of the call, so everyone can review what was said when the call is still fresh in their minds.

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Social Media Marketing: Take Tips from Political Campaigns

Political committees have mastered social media marketing, and you can improve your own marketing campaigns by borrowing their techniques to build and expand a supportive base by connecting with audiences who may not have heard of your organization or are biased towards a competitor.

In the 2008 presidential race, Barack Obama’s campaign team was one of the first to truly tap the power of social media. They reached out to volunteers and voters on Facebook, Twitter and YouTube, and political committees haven’t looked back since.

Fast forward four years, and political campaigns are embracing social media technologies like never before. The 2012 Republican National Convention has a Facebook app that allows anyone to virtually attend the upcoming convention. It’s also partnering with Google to live-stream speeches on YouTube and broadcast online Google+ Hangout conversations with political candidates.

The Democratic National Convention released its first-ever mobile app this year, which offers live-streams of speeches. The DNC is also using Facebook, Google+, Twitter, Flickr, YouTube, Pinterest and Instagram to share its latest news, photos and videos with followers.

Politicians and Social Media

Techniques You Should Borrow

Politicians use multiple techniques to engage with audiences and encourage supporters to engage with each other. Use your social media channels to share personal messages, milestones, and behind-the-scenes information about your organization. Reinforce the connection with your audience by asking them to share their own photos, messages and stories. This give-and-take fosters a community of active supporters.

Traditional marketing channels, like TV and print, limit how much and how often organizations can connect with their audience. Social media lets you broadcast as much information as you want, and your supporters can access that information from anywhere and at anytime. You can also reach a wider audience by tapping into a wide variety social media networks—you never know where new supporters might be.

As politicians know, social media can amplify your message. If you craft a powerful message that resonates with your audience, it has viral potential. Social media response is also a good gauge of public sentiment, so if the reaction you receive is not what you expected, you know you must rethink your messaging.

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